Systematic Defence maintains global presence with international defence expos
In just six weeks Systematic Defence has exhibited at four global defence expos – DALO Industry Days in Denmark, MSPO in Poland, Land Forces in Australia, and Army Expo in London. Each of these prestigious events brought together the global defence community, allowing the team to showcase the SitaWare Suite to a range of stakeholders, customers and partners.
DALO
It began with the DALO Industry Days in Ballerup, Denmark, in August. As one of the most significant defence industry events in Northern Europe, this exhibition provided a platform for Danish and international defence contractors to meet and exchange ideas. Systematic Defence highlighted the multi-domain capability provided by the SitaWare Suite, which has been put to the test by forces globally. The event also provided the opportunity to strengthen its relationships with the Danish Defence Acquisition and Logistics Organisation (DALO) and other key stakeholders in the region.
MSPO
Following DALO, the team swiftly transitioned to MSPO in Kielce, Poland, building a manning a stand in the hall for the first time, where they presented SitaWare Frontline to one of Central Europe's largest defence and security audiences. The MSPO expo, renowned for its focus on technological advancement and international cooperation, allowed the company to engage with potential partners and clients from across Europe.
The following week saw two events held in the same week – yet literally half a world away. The team provided support to the British Army Expo in London, and were one of only four companies invited to exhibit.
The event, which was organised by the Army to demonstrate its current and future capability to a strategic defence audience was a huge success – with the teams successfully flying a drone and demonstrating the integration and live feeds on SitaWare Headquarters.
Land Forces
Finally, the sun shone in Melbourne, Australia in September, for the Land Forces International Defence Exposition, the region’s premier land defence event. Here, Systematic Defence teams from both Australia and New Zealand emphasised the new capabilities of SitaWare Frontline and SitaWare Edge to key stakeholders from across the Australian Army and the New Zealand Defence Force – including Major General Rose King, Chief of Army at NZDF.
Yet the dust has not settled on the team for 2024 quite yet – they are prepping for MilCiS in Canberra Australia and AUSA in Washington, DC before pivoting to shows starting in January 2025.
Samantha Chapman, Head of Communications at Systematic Defence, expressed her pride in the team’s accomplishments: "I’m incredibly proud of what the team has achieved. Each stand showcased our brand in an exceptional way, and the meticulous focus on targeted communications and strategic marketing ensured the success of each event. What people don’t often see is the immense effort behind the scenes, but every team member went above and beyond to deliver these polished, high-impact displays. Pulling off four major shows in just six weeks is no small feat—it’s a remarkable achievement."
For more information please contact Samantha Chapman, Defence Communications Manager, at [email protected].
